As a business owner, it is important to understand the basics of search engine optimization (SEO). SEO is the process of improving the ranking of a website on search engines. By improving your ranking, you can increase traffic to your website, which can lead to more customers and sales.

There are a number of things you can do to improve your SEO. Some of the most important include creating high-quality content, optimizing your website for search engines, and building backlinks to your website.

If you are looking to improve your SEO, the best place to start is by reading up on the basics. There are a number of online resources that can help you get started. Like our Create Element SEO basics. You can use tools that help scan your site and you can also hire a professional SEO consultant to help, like us.

 What every website owner should know about search engine optimization

Optimizing Your Website

Optimizing your website is the first step to search engine optimization. There are a number of things you can do to optimize your website for search engines. Some of the most important include creating high-quality content, adding keywords to your website, optimizing your website for mobile devices, site maps, and site speed. 

One of the best ways to optimize your website is to add keywords to your website. Keywords are words or phrases that people use to search for information online. By adding keywords to your website, you can help improve your ranking on search engines. 

Another way to optimize your website is to make it mobile-friendly. More and more people are using smartphones and tablets to access the internet, so it is important to make sure your website is optimized for these devices. You can do this by using a responsive design or by creating a separate mobile version of your website. It’s important to have site optimization tools available to you if you manage your own WordPress website.

Building Backlinks

Another important aspect of SEO is building backlinks to your website. Backlinks are links from other websites that point back to your website. By increasing the number of backlinks you have to your website, you increase the chances of someone finding your website when they search for something on Google.

If you are creating content for your website, make sure you also create a summary of that content and link to it from other websites. Try this free tool from SEMRUSH. 

 Good Title Tags

Having proper title tags on your blog posts and contact pages is an important element of SEO. Title tags are the titles that appear on the search engine results pages. They are also used to help identify the content of a page on a website. You should include your main keyword in the title tag of your page, as well as a few other related keywords.

You can also add your website to Google Webmaster Tools. This will help you track your website’s ranking on Google, and it will also help you identify any errors that may be preventing your website from ranking higher.

Optimizing Your Images

Optimizing your images is also an important part of SEO. You can do this by including your main keyword in the file name of the image, and by adding a brief description of the image. You can also include keywords in the alternate text for the image.

You should also make sure that your website is mobile-friendly. More and more people are using their smartphones and tablets to access the internet, so it’s important that your website is optimized for these devices. You can test your website’s mobile friendliness using Google’s Mobile-Friendliness Test. You can use a tool like an image optimization tool to help.

If you’re not sure where to start, or you need help with your SEO, contact us for assistance. We are happy to help. 

Optimizing Your Headings

Optimizing your headings will help both search engines and people find what they are looking for on your website. Optimizing your headings will help both search engines and people find what they are looking for on your website. Headings are important because they help break up your content and make it easier to read. They also help search engines understand what your content is about.

You should use your main keyword in the heading, and make sure that the heading is accurately describing the content that follows. You should also use heading tags to indicate the hierarchy of your headings.

Creating a Sitemap

A sitemap is a file that lists the pages on your website to the search engines and gives them a map of your whole site. This file helps search engines find and index your website pages. You can create a sitemap using a sitemap generator, or you can download a plugin for your website platform (if you use WordPress check out AIOSEO).

You should submit your sitemap to Google Search Console, and you should also add a link to your sitemap on your robots.txt file so that search engines can find it more easily.

Submitting to Google

After you have made your website mobile-friendly and have created a sitemap, you have everything you need to submit your website to the Google Mobile Search index. You can do this by verifying your website in Google Search Console.

Conclusion

Search engine optimization can be a complicated process, but it’s worth the effort. Your ranking on search engines will determine how well your website does. If you want more traffic to your website, work on improving your SEO techniques and strategies for search engine optimization. For more information or a complete audit of your website, hit us up! 

Download our FREE SEO Basics PDF HERE!

SEO Pro Tip: Website speed matters, your hosting matters. We recommended Siteground for your website hosting speed, technology, and security hosting needs. 

Jason Moyer
Founder 

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