Digital marketing is the process of promoting brands and businesses, as well as products and services, using digital platforms – like websites and social media – to drive consumer traffic and lead generation. It serves as a convenient tool to create awareness about a brand and its products or services, but also to build relationships with consumers. Digital marketing involves using different mediums like social media platforms, display ads, search engine marketing (SEM)/search engine optimization (SEO), email marketing, content marketing, influencer marketing, and many more. Due to globalization and increased access to internet technology, it’s now very easy for businesses to reach their target audience, regardless of their geographical location.
“Facebook’s outage is an important reminder of why you need to be putting content on your website and not a social platform.”