Social Media Sucks & Here’s why

Let’s talk about what happens when Facebook is your entire marketing engine. If you are relying on Instagram and Facebook to drive traffic, you had over 5 hours of a down campaign. Potential customers can’t find you when the platforms are down and any marketing activities you had planned are dead in the water. Your competitors with up-to-date websites, informative blogs, and that use SEO to drive traffic through search engines had a traffic spike! I tell our clients the best strategy is to focus on developing content, putting that content on your website, and then spread that content across the web (multiple social media platforms, emails, podcasts, blog posts, and more) to drive traffic back to your website. 

With multiple investigations into Facebook and other social media platforms’ business practices and ethics, the potential for these services to be altered or disappear completely is a clear and present danger. Or they could also just fall out of favor and go the way of MySpace. Ask anyone under 20 if they use Facebook and you’ll see my point. Putting all your eggs into someone else’s basket isn’t a good business practice and puts you at risk of losing everything when something goes wrong.

The risk of relying on a social platform for your business needs is just too great, you should concentrate on your domain. While your Facebook or Instagram page may seem like a cheap and easy solution to maintain an online presence, in the long run investing in a website you own and running omni-channel marketing campaigns will not only ensure if one service goes down you can still be found but it will also help expand the reach and return on your marketing efforts. 

If you need help we are a top Social Media Marketing Company.