Social Media Sucks & Here’s why
“Facebook’s outage is an important reminder of why you need to be putting content on your website and not a social platform.“
Facebook was down for about 5 hours yesterday leaving many businesses in the lurch. Companies that use Facebook and/or Instagram as their main or only marketing platform (website, chat, events, ecommerce etc) were left with no way to reach their customers.
Most people are unaware that Facebook could go down at any time. It is a private company and it owns any information you put on the platform. Facebook lets you use its service for “free” in exchange for the information you put onto its platform. By using Facebook or Instagram or any social media platform to run your business, you are at the mercy of those corporations.
The risk of relying on a social platform.
Let’s talk about what happens when Facebook is your entire marketing engine. If you are relying on Instagram and Facebook to drive traffic, you had over 5 hours of a down campaign. Potential customers can’t find you when the platforms are down and any marketing activities you had planned are dead in the water. Your competitors with up-to-date websites, informative blogs, and that use SEO to drive traffic through search engines had a traffic spike! I tell our clients the best strategy is to focus on developing content, putting that content on your website, and then spread that content across the web (multiple social media platforms, emails, podcasts, blog posts, and more) to drive traffic back to your website.
With multiple investigations into Facebook and other social media platforms’ business practices and ethics, the potential for these services to be altered or disappear completely is a clear and present danger. Or they could also just fall out of favor and go the way of MySpace. Ask anyone under 20 if they use Facebook and you’ll see my point. Putting all your eggs into someone else’s basket isn’t a good business practice and puts you at risk of losing everything when something goes wrong.
The risk of relying on a social platform for your business needs is just too great, you should concentrate on your domain. While your Facebook or Instagram page may seem like a cheap and easy solution to maintain an online presence, in the long run investing in a website you own and running omni-channel marketing campaigns will not only ensure if one service goes down you can still be found but it will also help expand the reach and return on your marketing efforts.
I use creativity and strategy to increase your business sales and align your business’s message, visuals, and technology to break its sales barriers. If you are interested in learning more please book a Free 15min strategy call.
“Content Marketing is all the Marketing that’s left.”
~ Seth Godin
“We need to stop interrupting what people are interested in and be what people are interested in.”
~ Craig Davis, former Chief Creative Officer at J. Walter Thompson.
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