FAQs About SEO
Answers to Your Questions
What is an SEO Specialist?A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. … Simply put, in the words of SEO.com, “it is the job of the SEO specialist to make your website show up at the top of the search engine results.
What is Organic SEO?Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research, link building and content optimization, that help your website rank at the top of organic, unpaid search engine results pages.
What is Local SEO?Local SEO is an effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online. Local SEO includes listing your company an a variety of local directories, optimizing your Google My Business profile and writing targeted Google Ads.
Why do I need an SEO Audit?An SEO audit is the comprehensive process of analyzing how well your web presence relates to best practices. The purpose of the audit is to identify any foundational issues affecting organic search performance. An audit is a standard procedure that should occur on a regular basis – it is essentially a “health check” for your digital footprint, which will reveal:
- Technical SEO issues
- Website structure issues
- On-page SEO issues
- Potential off-site problems
- User experience issues
- Content gaps and opportunities
- Competitive marketplace insights
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