A Note on ‘User Experience’
There is an entire category of design around enhancing the user experience: the UX. A consumer’s experience with a company, its site, or its products often determines whether or not they will make a purchase, use a service or return to that website.
PRO Tip: Improve your Website loading time. This will dramatically help with customer retention and SEO goals.
To identify the gap in your user experience, first, have your team work through the following task:
- Have a discussion on current U/I challenges.
- Make sure you hear different points of view and opinions. Send out a questionnaire to your customers.
- Document the outcome of the challenge. This will help you draw the road map to implement your future strategy.
- Start small. Have a goal of where you want to go but a plan that wil focus on the macro version at first. Watch your analytics and pivot your strategy as you see growth.
Your website is your online “brand window.” It’s your opportunity to make a lasting impression with as many people as possible. Make sure that you’re achieving this by optimizing your website for the best user experience and engagement. In conclusion, in the world of online marketing, user experience is probably the most important factor. After all, if your visitors aren’t “feeling” your website then what’s the point? Its best to use a professional you can contact me or click this link: WordPress Web Design Companies
Founder: Create Element