6 Ways to Optimize Your Web Design for the Best User Engagement

It should come as no surprise that in the world of online marketing, user experience is probably the most important factor. After all, if your visitors aren’t “feeling” your website, then what’s the point? Read on for tips on how to optimize your web design for the best user experience.

  1. Create a User-Friendly, Easy to Navigate Layout
  2. Limit Online Forms to One or Two
  3. No More Than 5 Clicks to Find a Product 
  4. Factoring in Important Analytics
  5. Providing a Rich, Text & Image-Based Environment
  6. Clean, Simple Design

Some definition 

  1. Creating a user-friendly layout.
    A user-friendly layout can include a clear distinction of where different types of content are on the site. In some cases, this can be as simple as indicating whether a link will take a user to a webpage, a pdf download, a video, or a sound clip. On a deeper level, this is the plan for the experience built for the type of content being searched for on your website.


  1. Limiting online forms to one or two.
    Forms have a tendency to annoy a lot of users, so the fewer online forms a site has, the better.


  1. No more than five clicks to find a product.
    The fewer clicks a user has to go through to find a product or service, the more likely they will be to buy. This trick will drastically increase your conversion rate.


  1. Get immediate feedback.
    When a user makes a selection, they should know immediately that they have made a good choice. Design with this in mind. 


  1. Providing a rich, text-based & image environment.
    It is important to create your user’s experience to be one that they will enjoy. The content created for this should reflect your brand’s strategy.


  1. Clean, simple design.
    This is the best advice I could give someone who is going to develop a website. 

A Note on ‘User Experience’

There is an entire category of design around enhancing the user experience: the UX. A consumer’s experience with a company, its site, or its products often determines whether or not they will make a purchase, use a service or return to that website. 

PRO Tip: Improve your Website loading time. This will dramatically help with customer retention and SEO goals. 

To identify the gap in your user experience, first, have your team work through the following task:

  1. Have a discussion on current U/I challenges.
  2. Make sure you hear different points of view and opinions. Send out a questionnaire to your customers. 
  3. Document the outcome of the challenge. This will help you draw the road map to implement your future strategy. 
  4. Start small. Have a goal of where you want to go but a plan that wil focus on the macro version at first. Watch your analytics and pivot your strategy as you see growth. 



Your website is your online “brand window.” It’s your opportunity to make a lasting impression with as many people as possible. Make sure that you’re achieving this by optimizing your website for the best user experience and engagement. In conclusion, in the world of online marketing, user experience is probably the most important factor. After all, if your visitors aren’t “feeling” your website then what’s the point? Its best to use a professional you can contact me or click this link: WordPress Web Design Companies 

Jason Moyer
Founder: Create Element