Life & Business in the time of COVID 19
Yes, the world is a scary place right now, although there is good news out there. Our lives will surely be different once the Coronavirus pandemic is over. However, this is not necessarily a bad thing and there are steps you can take now to prepare for successfully doing business in the COVID-19 and post-pandemic universe.
Setting Up for Success
Sheltering in place and quarantines are keeping people out of “non-essential” retail outlets, which can be devastating for mom-and-pop stores and small businesses everywhere. If there ever was a time to embrace e-commerce or digital delivery, that time is NOW!
Demand for online shopping and delivery services is skyrocketing. While other companies are laying people off, Amazon is hiring AND increasing their hourly wages. I recently ordered Target delivery for the first time and was immensely grateful to the young man who did my shopping and delivered my groceries and cat litter. I may never go back to shopping there in person again, the experience was THAT delightful!
This is a huge opportunity for all businesses – consumer products, clothing, household items, even services. Anything that can be done remotely, from legal assistance to telemedicine to consulting can be sold online and it’s up to you to be bold and take advantage of this chance to grow your business instead of succumbing to the forecasted economic downturn.
Most businesses already have a website, even if they are not selling merchandise on the internet. Technology makes it completely attainable for even small companies to sell online. Adding e-commerce to your existing website or building a robust e-commerce platform for the future are great ways to ensure your company’s survival in these uncertain times.
If you already have a digital store, this is the time to make sure your prospective customers know. SEO and advertising efforts can help put your website in front of the millions of people who are working from home, or just spending time on their connected devices while self-isolating.
While it may seem intimidating to tackle this right now, doing so will enable your business to keep running when people are working from home and prohibited from going out. Just as many restaurants are converting to take out only, you can convert from brick-and-mortar to selling online quickly.
We Can Help
At Create Element we offer services that can help you build your online store, reach potential customers and attain higher rankings in search engines.
Web Design and Development
Our expertise in designing beautiful, clean, responsive websites will ensure that your entire digital marketing ecosystem is working seamlessly.
Marketing has always been about connecting with your audience in the right place and at the right time. In this connected digital world this means that all businesses need a web presence to engage their visitors and turns them into customers. With over 35 years of combined experience, Create Element can help you develop your digital marketing roadmap, from website design to SEO, from digital advertising to lead generation, from search strategies to social engagement and more.
With nearly two decades in the creative space, we have developed valued relationships with vendors in all aspects of print marketing. From brochures and flyers to pup tents and wall graphics, our printing prices will fit your budget.
Create Element provides flexible, effective SEO workflows, designed with our performance-based methodology that will improve your search results.
Our SEO audits provide complete insight into your website’s online presence, compare metrics that matter against your competitors, and help detect opportunities that can increase your overall web performance.
Local SEO Packages focus on relevant citation building, effective on-page optimization, natural link building, methodology-based solutions, and Google inclusion.
Google My Business
Have you ever wondered how your competitors get their listings in the Google 3-pack? Let us help you optimize your Google My Business profile so you can be in the top 3.
Textual and graphical content designed to boost SEO and engagement.
Improve your online reputation and revenue by managing mentions on social networks, promoting review and feedback, and optimizing listings.
Pay Per Click
Because a well-managed PPC program can be a game changer. Create Element has the expertise for successful campaigns.
Contact us today for a free consultation. We are here to guide you through this new and confusing business landscape. We are dedicating our years of business, creative and marketing expertise to helping local SLO County businesses thrive and grow. Please give us a call or contact us here to see how we may be of service.
Jason & Danielle