How to avoid the common pitfalls of website creation
Goals and Analytics
The goals of your website depend on what your business is, and what you want to achieve from it. If you are an e-commerce site, your goals will be different than let’s say software or app that want to make money from affiliate links. If your site targets customers who are looking for services, then the goals will be different again. Whatever your goals, Google Analytics can help you see what you are achieving. The various reports within this platform give you insights into customer behavior, including traffic sources, page views, and bounce rates. Building a website that relies on search engine results for traffic is an interesting challenge. What makes a site high ranking on Google, and how do you avoid pitfalls? So what should you be focusing on? Well, you need to know that sites with “bursts” of high-quality content are what performs the best. The longer your articles are, the less likely it is that anyone is going to share them. In the end, your site needs to get visitors from search engine results, and your site needs to be optimized to take advantage of the search engines. The more organized the site the easier it is to navigate, the higher the chances that your site will be properly indexed and appear in search results. Remember to design your site with mobile devices in mind. Over 80% of traffic is from mobile devices.
Content is the most important aspect of your website and can make or break it.
On-Page and Off-Page SEO
Off-Page SEO gets your website off the ground and ranking in search engines. On-Page SEO improves your site’s visibility on search engines. In order to receive the most from the Off-Page SEO you want to consider the following: Include a sitemap Include an archive page with full content Include a social media hashtag Include a meta description with keywords Include keywords and tags for each blog post Update the site with newsletters and blogs In order to receive the most from the On-Page SEO you want to implement the following: Create original and high-quality content. Maintain a blog and stay active. Create and use proper tags and keywords. Use keyword and page tags and meta descriptions. Use captions and titles for each of your blog posts. Have a mobile-friendly site, well-designed site that visitors will want to visit. Last but not least, Page speed matters. Your site needs to be fast!