Digital Marketing Trends For 2021

It is a truth universally acknowledged, that a consumer with a desire to purchase something, will be searching for it online.

This is even more true in our current Covid-19 world, where online shopping is booming, and many retailers have had to quickly pivot by launching an eCommerce store to stay in business

So, the question becomes, how do you stand out in the increasingly crowded digital shopping space? How do people find you and how do they decide to purchase from you over your competitors? We have a few tips that can help. This post will focus on…

Content Marketing

You’ve probably heard that CONTENT IS KING

Lockdowns all around the world have meant that people have been spending more and more time on social media, and this provides a perfect opportunity for brands to up their social game with fresh and engaging content, including ephemeral content like Facebook stories. 

However, content is not just for social channels; blogging, email marketing, marketing automation, SEO

Video is and will continue to dominate the internet, which is why you must be producing video content. Not only is video a highly preferred format of content consumption, but it can also be used in various ways, such as helping with your SEO and link building. Video content can also be cut into smaller clips and reused on many platforms, which makes it a great investment.

And remember that the emergence of voice search provides the perfect opportunity to write comprehensive content that covers long-tail queries. Storytelling, education, and Q&A features can provide the long-form content that Alexa and Google Home can parse to answer consumer questions.

Keep an eye out for the next article in this series – we will be talking about B2B Marketing Strategies next!

Danielle Dubow

Create Element