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What is branding

What is branding

The word “branding” is something that you most likely come across on a daily basis. It’s used in almost every industry and is used interchangeably with the word “marketing”. However, only a few know the true meaning of branding and the amount of effort that goes into the branding of a product or company. In this post, we will discuss what branding means, and how you can use branding to your advantage.

4 Proven Strategies for Developing a Better Brand

4 Proven Strategies for Developing a Better Brand

Brand development and rebranding is a serious business, with several aspects to consider. There are many things you can do, small and big, that can result in increased brand recognition, brand loyalty, and a better overall image. What can you do? Read on to find out the four most important and effective ways for developing a better brand.