27 Website Statistics For 2022
Today’s websites transcend their former roles as online business cards or brochures. They have become marketing hubs that help businesses find, nurture, and qualify prospects and ultimately drive results in key metrics such as lead acquisition, conversion, retention, and upsell.
1. There are approximately 2 billion websites on the internet
The internet is an ever-expanding wealth of information. There are currently around 2,000,000,000 different websites in total, with more added every day.
2. Of that 2 billion, only around 400 million are active
Daily, online users visit an average of 20 billion web pages. However, only 20% of these pages are active. This staggering fact basically says that 5⁄10 of all of our website visits, each and every day, are to pages that haven’t been updated or contain outdated information.
3. More than 20 million sites are e-commerce websites
E-commerce is incredibly popular. There are currently over 20 million e-commerce stores worldwide according to Kommando Tech.
4. On average internet users in the US visit over 130 web pages per day
Websites are an essential part of our daily lives. The average internet user in the United States browses over 100 web pages every single day!
5. It only takes 50 milliseconds for users to form an opinion of your website
Websites play a key role in building a brand‘s image and are important touch points for consumers. In less than a second, your visitors form an opinion about your website – which is why it’s important that you develop a website that makes a great first impression.
6. 48% of people said that web design was the number 1 way they determine the credibility of a business
Your web design can act as the first impression a potential customer has of your business and brand. If your web design is poor in user experience or outdated, then it can make your business seem less credible to potential clients.
7. First impressions of a website are 94% design-related
Websites are a way for customers to get a feel for what they can expect when they do business with you. Every visitor to your website is a new potential lead, so it’s important to make a good first impression.
8. 38% of users will stop using a website if they find the layout unattractive
Once your website is up and running, you won’t be able to make significant changes without assistance from a designer. This means that you need to take your time and create a layout that reflects your brand and is easy to navigate, increasing the chances of conversion and helping users enjoy your website.
9. 83% of consumers expect websites to load in less than 3 seconds…
Over the past couple of years, there has been much talk about how important website load speed is for consumer engagement and search engine rankings. In fact, in 2020, Google made major updates to its algorithm to prioritize load speeds. By utilizing the latest technology and leveraging cloud computing, web developers and designers can build websites that load quickly. When designing websites, there are several things that developers can do, like optimize images, minify code, and leverage browser caching to speed up website load speed (which we all know is not a quick process!)
10. … but the average mobile landing page takes 7 seconds to load
Despite the demand for a page load speed of fewer than three seconds, the average load speed for a page is almost that time, doubling it required time. This is a clear sign and marker of bad user experience and can hugely impact SEO.
Over the past couple of years, there has been much talk about how important website load speed is for consumer engagement and search engine rankings. In fact, in 2020, Google made major updates to its algorithm to prioritize load speeds. By utilizing the latest technology and leveraging cloud computing, web developers and designers can build websites that load quickly. When designing websites, there are several things that developers can do, like optimize images, minify code, and leverage browser caching to speed up website load speed (which we all know is not a quick process!)
11. Website users look at the top left corner of your website first
This is the primary optical area of your page, where your users’ eyes first move to. Your customers’ eyes follow a natural pattern that designers can use to strategically place elements on their page to influence visitors’ attention.
12. Website viewers spend 80% of their time looking at the left half of your pages
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13. 70% of small businesses don’t have a CTA on their website homepage
CTAs encourage users to take action, which drives conversions, lead generation, and sales. It should be loud and clear that links on the website are clickable.
14. Users spend 5.94 seconds looking at the main website image, on average
Image selection is also very important when it comes to marketing. With more companies producing high-quality videos as part of their content marketing strategies, users’ attention will naturally be grabbed by those. However, given that the average user will spend around 6 seconds looking at the images on the main website, it’s important to select high-quality images that are relevant and professional.
CTAs encourage users to take action, which drives conversions, lead generation, and sales. It should be loud and clear that links on the website are clickable.
15. 83% of customers consider a seamless website experience on all devices to be very important
Although many web designers get hung up on designing sites for desktop viewing, internet users utilize a diverse range of devices, from laptops and desktops to tablets and smartphones. If you really want your website to wow your customers, it’s important to ensure that they have a seamless experience, whichever device they choose to use.
16. Over 50% of all website traffic comes from mobile devices
According to a statistic published by Statista, more than 50% of all website traffic has come from mobile devices since 2017. Their 2020 report showed that mobile devices accounted for 54.8% of total web traffic in the first quarter of 2021.
17. Website visits from mobiles made up for 61% of all visits to US websites in 2020
In the US, mobile browsing is even more popular, with over 60% of all website visits coming from mobile devices like smartphones. These figures show just how important optimizing your site for mobile is.
18. 86% of people want to see product and service information on a website homepage
According to a study conducted by Komarketing, site visitors are keen to see exactly what a business has to offer as soon as they reach the homepage. Over ¾ of people reported that they wanted to be able to find product and service information on a website homepage easily.
19. And 64% of people want access to contact information to be readily available
Easily accessible contact information is also a priority for website visitors, according to the Komarketing study. Over half of the respondents said it was important for contact information to be easy to find and readily available.
20. 37% of users say that poor navigation and design cause them to leave websites
Usability and ease of navigation are key issues for site visitors. According to a Komarketing survey, over 30% of respondents are irritated by poor navigation and design on websites. In fact, they find it so disorienting that it causes them to leave the page without finding the information they need.
Although sites should be well-designed and visually appealing, function and usability are key to a good user experience.
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21. 46% of users reported ‘lack of message’ as the main reason they leave websites
Another surprising find from the Komarketing study is that ‘lack of message’ is one of the main reasons people leave websites. This means they can’t easily tell what a business does or its services.
A great website should be clear and concise to help users find the information they need quickly. This will help improve the user experience and build credibility and trust.
22. 89% of consumers switched to a competitor’s websites as a result of bad user experience
Usability and attractive design are key for businesses in a competitive market. As this statistic shows, a bad user experience on your website could mean customers will switch to a competitor site instead, which is why it’s so important to perfect your user experience to get your website looking great and working perfectly for your customers.
23. 90% of web designers agree that web design trends are changing faster than ever before
According to web designers, it’s now harder than ever to stay up to date with emerging trends. 90% of designers believe the industry is evolving faster than ever before and forces such as the pandemic and changes in consumer habits mean that design trends are having to evolve quickly to meet the needs of businesses and consumers.
24. Parallax scrolling is one of the biggest recent web design trends
Parallax scrolling effects have been popular for a couple of years now, and it will continue to be a popular trend in 2023.
If you didn’t already know, parallax scrolling is a technique in web design in which the background is designed to move more slowly than the foreground as the user scrolls. This creates the illusion of depth and makes the page seem more three-dimensional.
25. 80% of consumers are more likely to buy from brands that offer personalized website experiences
Website content personalization is another top trend in 2021. As this statistic shows, the vast majority of customers like the idea of websites becoming more personalized to their specific needs.
And the good news is, that personalizing your content is easier than ever. There are tons of product recommendation plugins and personalization tools that allow you to make product and content suggestions to different customers based on their browsing history and user data.
26. Use of website chatbots has increased by 92% since 2019
One clear trend we’ve seen in web design over the last 2 years is the increasingly widespread use of chatbots. Chatbots are an effective customer communication channel that enables you to offer on-demand customer support 24 hours a day.
Automated, AI-powered chatbots can field leads, respond to common customer queries for you, and pass only the more complicated queries onto your reps, freeing up your team’s time and saving you money.
27. Augmented reality website experiences are trending upwards
Augmented reality (AR) involves offering immersive, interactive experiences of real-world environments, enhanced and augmented by technology. There are a ton of ways AR can be used by eCommerce websites and online retailers to provide a better customer experience and increase conversions.
For example, customers can use AR to ‘try on’ outfits or preview products in a real-world environment from the comfort of their own homes.
