fbpx

2021 Color of the Year

Pantone announced that it had chosen two colors of the year for 2021: Ultimate Gray and Illuminating, a combination of dull, familiar gray and the bright yellow of lemon skin. It’s a choice for the past year of quarantine, a time in which we had to insulate ourselves from the world and curl up in monochrome blankets at home: “It’s a dependable gray,” as Leatrice Eiseman, the executive director of the Pantone Color Institute, told the New York Times.

The gray of cloudy skies, sidewalk cement, comfortable bed linens, gravity blankets, or low-light screens—the color evokes our collective experiences over the past year. It’s a depressing summation: During nine months of quarantine, we’ve certainly arrived at the “ultimate gray,” a state of mind—mush—as much as the color of a product. Grayness means ambiguity and irresolution. Neither black nor white, it doesn’t point toward an ending, just the continuation of an indefinite period. With coronavirus cases still mounting in the United States, that’s certainly where we’re at. To learn more and even get some instagram filters using these colors of 2021 visit pantone.com

2021 web

You thinking about a web project?

It’s a new year and time to start planning some projects. Contact us today for a free consultation. We would love to help you. Click here to schedual a chat!

Other Projects

Landscaping

Stoked Oak Landscapes

Services San Luis Obispo County

Interior Design

Kaleidoscope Concept

Building Better Office Spaces

Blog

The Development of ElephantSeal.org

The Development of ElephantSeal.org

Web DevelopmentThe Development of ElephantSeal.org Create Element was tasked with turning an outdated, non-responsive, static text site into a gorgeous, user-friendly, searchable, intuitive e-commerce website that highlights the work of the Friends of the Elephant...

Hosting Data Safety and Disaster Recovery Policies at SiteGround

Hosting Data Safety and Disaster Recovery Policies at SiteGround

Data Safety and Disaster Recovery Policies at SiteGround Hosting (that just got better!) Data storage and safety are key components of our web hosting service. That is why we are extremely conscious of keeping your websites frequently backed up and safeguarding those...

SEO and its place in your e-commerce strategy

SEO and its place in your e-commerce strategy

SEO and its place in your e-commerce strategy. Why you need to include SEO in your brand strategy It’s not difficult to imagine – a site that does not use SEO is not indexed and therefore not listed on a results page of Google for search terms. While the site's...

Start where your customer ends!

Start where your customer ends!

Start where your customer ends. Reverse engineering the brand experience for CBD e-commerce. At the heart of our business is the belief that we all have the power to create meaningful content. The content doesn’t have to be difficult or hard to produce, it just has to...